1. EFFECT OF PRICING STRATEGIES ON SALES VOLUME -A CASE STUDY FPA MARKETING MODEL SHOP
Background of the study
Businesses today are facing one of the most competitive eras in history. The rise and fall of businesses and the outright failure of some businesses suggest that if businesses are not properly managed and do not have a clear direction, its organi...
2. AN ANALYSIS OF THE RATE OF INDUSTRIAL ACCIDENTS IN NIGERIA
INTRODUCTION
Accident, literally, a befalling, an occurrence that occurs without forethought or anticipation; a sudden and unexpected event, chance, circumstance; character, a casualty; a misfortune; as, to diesis an accident. When an occurrence is unpl...
3. MARKETING COMMUNICATION'S IMPACT ON PRODUCT DEVELOPMENT
BACKGROUND STUDY
In any commercial organization, as well as other sorts of groups, communication is a critical tool. It is an element that may help any company stay afloat. Communication also aids in comprehending the concepts and factors that cross an...
4. BRAND DIFFERENTIATION AND POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE
BACKGROUND TO THE STUDY
Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal property that can influence consumer behaviour, be bought an...
5. EFFECT OF PRICING STRATEGIES ON SALES VOLUME ( A CASE STUDY FPA MARKETING MODEL SHOP)
Businesses today are facing one of the most competitive eras in history. The rise and fall of businesses and the outright failure of some businesses suggest that if businesses are not properly managed and do not have a clear direction, its organizational performance and ultimately organizational...
6. IMPACT OF PRODUCT QUALITY ON CUSTOMER RETENTION IN MANUFACTURING COMPANIES IN NIGERIA
Background Of The Study
In this present era, the production of high-quality products, as proponed by Apudo (2010), has been shown to be a primary factor for consumer retention. Consistent provision of outstanding and quality products through many years...
7. ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT
EXCERPT FROM THE STUDY
In this study, our focus was on advertising an effective promotional tool for marketing new product using NASCO group of companies, in Plateau State as a case study. The study specifically was aimed at highlighting the significant of adv...
8. BRAND PERSONALITY AND CUSTOMER LOYALTY
ABSTRACT
The study examined brand personality and customer loyalty in Babcock University using of indomie instant noodles of de united foods as a case study. More specifically, the study sought to assess the brand personality and customer loya...
9. EVALUATION OF THE ROLE OF E-COMMERCE IN REDUCING OPERATIONAL COST IN AN ORGANIZATION
Background To The Study
E-Commerce is the process of conducting business electronically among various entities in order to satisfy an organizational or individual objective. A key ingredient of E-Commerce, sometimes referred to as electronic trading, is...
10. THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION: A CASE STUDY OF FIRST BANK NIGERIA PLC
ABSTRACT
Competition is stiff within business environment has not been effective compared to the last decade. This study sought to establish the effects of marketing strategies on Productivity of small and medium enterprises in Nigeria. The study was guided by the m...
11. THE IMPACT OF NEW PRODUCT DEVELOPMENT IN TELECOMMUNICATION INDUSTRY
ABSTRACT
The study examined the impact of new product development on sales volume in Telecommunication industry. The objective of the study is to examine how new product development on sales volume are being carried out by MTN Nigeria Plc, Kaduna. The survey researc...
12. DISTRIBUTION STRATEGIES AND MARKETING PERFORMANCE
ABSTRACT
Successful distribution channel strategy selection, implementation, and management cannot only help to meet the shopping needs and habits of the target customers efficiently under the cost constraints of the seller; they must also mitigate the disadvantages ca...
13. ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA: A STUDY OF UNLIEVER NIGERIA PLC
ABSTRACT
It is common knowledge to see a lot of organisational resources committed into product ideas that have not undergone proper research, especially market based research. As a result, it is either that the product fails out rightly or gains margi...
14. IMPORTANCE OF MARKTING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING COMPANY
Abstract
The research work examines the IMPORTANCE of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at experts were reviewed. The basic objective is to address the importance...
15. MARKETING STRATEGY IN THE HOTEL INDUSTRY
ABSTRACT
The purpose of this study was to establish the relationship between marketing strategies and performance of hotels in Abuja. Specifically, the aim was to determine the effect of market penetration strategy, evaluate the influence of diversification strategy, establish the influ...
16. THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY
Background to the Study
Today’s world is characterized by major changes in market and economic conditions, coupled with rapid advances in technologies. Banks invest in marketing research on Product and service development (ne...
17. THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING
INTRODUCTION
Marketing concentrate on the buyers or consumers determining their needs and desires, educating the regard to the availability of products and to important products features developing strategies to persuade them to buy and finally enhancing their satisfact...
18. THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN ORGANIZATION
BACKGROUND OF THE STUDY
The society expects that all the manufacturing industries should continuously improve their business performance. To do this, all industries strive to operate and compete in an expanding and dynamic environment, and new product d...
19. THE EFFECT OF MARKETING STRATEGIES ON DEPOSIT BANK PERFORMANCE
Abstract
The study examined the effect of marketing strategies on deposit bank performance in Ogun-State, Nigeria. The objective of the study is to evaluate to what extent the „Product Development, Pricing Strategy, Physical Distribution Strategy, Personal Selling...
20. THE EFFECT OF PACKAGING ON CONSUMER BUYING DECISION
Statement Of Research Problem
Packaging is a very important element in marketing the product especially in the detergent industry.
This research will sensitize firms in the importance of adhering to good and alterative packaging and the conseq...
21. THE EFFECT OF PRODUCT RE-PACKAGING ON THE SALES REVENUE OF COMPANIES
Abstract
Product packaging is an important part of product development and planning which relate to the design of a products container or wrapper, whose purpose is both to protect the item and to enhance its value to the customer. The research stated the problems associ...
22. A STUDY ON THE MODIFICATION, CHARACTERISATION AND APPLICATION OF COCONUT WASTES AS FILLERS IN RUBBER COMPOUNDING
ABSTRACT
In this study, coconut palm wastes were obtained, washed to remove sands and debris and then dried at 95oC for 1 hr to remove surface moisture. Filler modifications through carbonisation were done at varying temperatures of 300oC, 400oC, 500oC, 600oC and 700oC....
23. THE EFFECT OF NEW PRODUCT DEVELOPMENT AS A STRATEGY FOR CORPORATE GROWTH IN UNILEVER LIMITED
Abstract
This study is on the effect of new product development as a strategy for corporate growth in Unilever Limited. The total population for the study is 200 staff of Unilever Limited, Lagos. The researcher used questionnaires as the instrument for the data co...
24. ASSESSMENT OF THE TOURISM POTENTIALS OF GURARA AND MAYANKA WATERFALLS IN NIGER STATE, NIGERIA
ABSTRACT
Niger State has been blessed with various tourist attraction sites and of which Gurara and Mayanka waterfalls are among. So it’s in view of the vast opportunities these tourist sites have this study assessed the tourism potentials of Gurara and Mayanka waterfalls in Niger...
25. DEVELOPMENT OF INFANT HAND TUFTED THERMAL INSULATION WEARS IN KANO MUNICIPAL, NIGERIA
ABSTRACT
Hand tufting is the decorative techniques applied on the surface of textiles fabric, in the past, women in Kano Municipal embellished various house hold articles with hand tufting and depended on it for income generation. The extinction of the hand tufting craft resulted to man...
26. A STUDY OF ADVERTISEMENT EXPOSURE AND BRAND LOYALTY OF MAGGI SEASONING IN METROPOLITAN LAGOS, NIGERIA
ABSTRACT
This study examined the relationship between advertisement exposure and brand loyalty of Maggi seasoning in metropolitan Lagos. Survey and focus group discussion methods were adopted. Multistage sampling techniques were used in selecting 120 respondents (each) in Alimosho, Apap...
